He Said, She Said: Razor Branding™ Podcast

What do you do when you’re hired as a company’s very first CMO, and the entire business has been fed by Google Ads and inbound calls? For Lindsey Thiele, the answer was to become a pay-per-click expert almost overnight, then start building the one thing the company never needed before: an outbound strategy. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Lindsey, the first-ever Chief Marketing Officer at ZTERS, a nationwide site services management company

What does it take to convince a room full of salespeople who love their paper brochures that marketing can actually drive revenue? For Jon Star, Director of Marketing at Methods Machine Tools, it took hard-won proof points, a five-year plan, and a willingness to speak the sales team’s language: dollars and cents. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Jon Star of Methods Machine Tools, a family-owned importer of premium CNC machinery from Japan, ce

In February, her role was eliminated. By March, she’d filed her LLC. By the end of May, she’d landed her first client. That’s the timeline Michelle Krier walks us through in this episode – and it’s a masterclass in what it actually looks like to bet on yourself when the decision gets made for you. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Michelle Krier, founder and fractional CMO of Foxbridge Consulting. With a career spanning nonprofit, agency, and

Most banks say they’re community-focused. Altabank had to prove it by tearing down the names people trusted most. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Stan Sorensen, Chief Marketing Officer at Altabank, a Utah-based community bank with over a century of history and a footprint that spans the entire state. Stan came to banking from tech and healthcare, joined the bank to lead a rebrand, and — eight years later — hasn’t left. He gets into what it

The average tenure for an in-house marketer is 18 months. That means nearly everyone in this profession will face a job search — probably more than once. The question is whether you’ll be ready when it comes. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael sit down with Elda Macias, a senior marketing leader with over 20 years in financial services. Elda has built marketing organizations from scratch, modernized legacy brands, and helped drive an acquisition at 166% of t

Kicking Off Year 10 In IT services, everyone says the same thing. We’ll handle your tech. We’ll keep you safe. We’ll be there when you need us. So how do you build a brand that actually means something when your product is invisible and your buyer never wants to think about you? We’re kicking off Year 10 of He Said, She Said: Razor Branding™ with exactly that question. Ten years in, we’re still asking the same core thing this podcast has always been built on – what makes a brand actually work –