Do Advertising Awards Build Your Brand?

brandRUSSO was born in February 2001, and like most agencies, we entered our work in all of the award shows, winning more than our fair share of local, regional and national advertising awards. We earned a great haul of glass and metal acknowledging the impressive work we created for our clients. The Telly awards are a favorite being produced by the same company that makes the Oscar. They have some real heft to them. But, year after year, winning dozens and dozens of awards began to feel empty and meaningless (and expensive to enter). Just because some out-of-market creative director “judged” the work to be worthy of recognition – what did that really mean?