Naming Your Brand

Having a great idea for a business might be the easy part, getting started is a bit harder.

One of the most important processes of starting a new company or launching a new product is the development of the name. There is way more to it than just choosing something clever. Is the name truly available? Has someone snagged the web address? In this episode, Jaci discusses how to approach the naming process. She walks you through everything from conception to completion.