E182 - Why Great Cannabis Can Still Fail - Robert Rapozo & New Life Canna

Can a small craft cannabis producer survive when government gatekeepers control which products reach consumers?

Kirk visits Edmonton’s New Life Canna to speak with co-founder Robert Raposo. A former firefighter-paramedic and entrepreneur, Robert explains how a casual idea about growing cannabis became a 6,000-square-foot micro-cultivation and processing operation.

Robert takes us inside the difficult economics of Canada’s legal cannabis industry—from rotating SKUs to provincial product listings. He explains how government-controlled distribution can limit consumer choice, and why successful products can still be delisted.

The conversation also explores the BC cannabis distribution strike, farmgate retail, cannabis marketing restrictions, funding barriers and the challenges of supporting local growers. Robert shares why New Life Canna works with independent cultivators to create “win-win” partnerships while producing distinctive craft cannabis strains.

Listen now to discover what it really takes to build a craft cannabis company—and why growing exceptional cannabis is only one part of surviving the regulated market.

New Life Canna Ltd - website

Robert Raposo - LinkedIn

Patrick Neary - Research Gate

Additional Music:

Desiree Dorion desireedorion.com

Marc Clement - Facebook

Transcripts, papers and so much more at: reefermed.ca