EP127. Derek Champagne: Avoiding 5 Crisis Points in Marketing Your Brand!

Derek Champagne is the founder & CEO of The Artist Evolution, a full service agency building successful brands, marketing tools, and campaigns, from startups to household brands. He's the author of the best selling book Don't Buy A Duck; Stop Wasting Money & Only Do Marketing That Works, endorsed by Seth Godin. Derek is also the co founder of ChampagneMarketingCourses.com, a new online certificate program that teaches entrepreneurs, small business owners, and marketing managers how to build their brand and marketing campaign like the pros.    Join My Free Dream Business Community Dream Business Community: The Dream Business Community gives the help and support you need for your career and business! Want more success? =Highlights= Here’s how it all started for for Derek Champagne at champagnemarketingcourses.com Guess what age Derek started on stage? This is cool! You’ll also never believe how young he was when he started touring with his own music band. Impressive! Another shocker here is when he got his first bulk mail permit at the post office, so he could promote shows. Here he is playing gigs on Sunset Blvd in his 20s in California. Cool story on playing on the house band at the Viper Room, owned by Johnny Depp! (Do you remember the famous celebrity that died just outside their door?) Derek Champagne is celebrating 10 years of having his own successful marketing agency. While he moved on to marketing as a career, Derek is still found doing music, and even writing jingles for clients. Here’s a side note on my being a “one-hit” wonder lol Derek’s bestselling book, Don’t Buy A Duck—Stop Wasting Money And Only Do Marketing That Works. Endorsed by Seth Godin! Here are the 5 crisis points in marketing your brand. About strategic versus emotional marketing. How it ties together. These common crisis points come after over 1000 consults and reviews of brands in the past decade! About the hierarchy triangle of need and why we should use it. This factor should never be the drive behind your marketing decisions. Side note on getting your strategy in place and why. A little info if you make emotional snap decisions. PETMAG. Derek’s acronym. What it is and why we use it in our business. Derek works with ivy league companies as well as household pizza names. This is a review for some. Great info on the 5 crisis points here which even million dollar companies missed and got stuck. Here’s a few points that you have to really have a grip on, and understand, in order to gain success. Here’s some tips on how to find out more about your competitors. Here is a crazy simple tip on finding out why your customers buy from you. Some more simple tips about your marketing tools. Further tips on how to grow by focusing, using myself as a case in point. Check this out about having a plan. Here are three categories requiring a plan. Some great points here about execution. Check out the new Marketing Course at: champagnemarketingcourses.com. A free video series for you about instantly improving your conversion with your target customers at champagnemarketingcourses.com/tony. This is specifically for Revenue Chat listeners! You’ll also find a free assessment at theartistevolution.com.   Get the Mobile App to Revenue Chat!  Revenue Chat Mobile App: For Android or IOS phones. Just click from your Smart Device!