What Does Google Want for Roofers to Optimize Online? | Roofing SEO Podcast

Finding that magic formula for premium website performance can be challenging, especially for roofing contractors new to the world of search engine optimization (SEO)! In today’s podcast, Nolen and Jason discuss the various elements that Google demands for website optimization. If you’ve been struggling with lackluster search rankings, be sure to listen in! Key Elements to Listen For * Reputation management is essential, especially for newly-minted companies. * Schema and geo-tagging offer profound benefits for your Roofer SEO. * Roofing SEO demands effort from many parts of your marketing, not just your website. * Bounce rate isn’t the top metric for your website optimization! The Key Pillars of Website Optimization When it comes to optimizing your website for Google Search, there’s no shortcut to instantly rank #1 on Google. Website optimization relies on a combination of elements including * Internal Content, * Site Design, * External Listings, and * Reputation Management. Thankfully, there’s lots of digital marketing research on roofing SEO and services willing to aid your company. Below, we’ve listed out some of the most important tools our industry specialists can use to ensure premium rankings for our roofing clients. This is by no means a comprehensive list, so don’t go jumping into web design without doing your own due diligence! Keyword Strategy & Optimization You probably know by now the crucial role of keywords when it comes to SEO for roofers. Most roofers however, only focus on securing the highest volume words and phrases known as primary keywords. “Roofing contractor” and “shingle repair” may offer incredibly high volume on a national level, but they also come with extreme competition. After all, numerous other roofing companies compete for the same words and phrases! Winning Strategies to Rank Higher * Tip #1: Try adding popular industry brands to your primary keywords! * Tip #2: Sprinkle in secondary keywords (low-volume, low-competition) around your primaries. * Tip #3: Optimize your keywords for your service area! Using brand names around your primary keywords provides two benefits. First, it draws in people with brand-specific roofing materials to your website. You’d be surprised how many clients just ten brand-optimized pages can bring in. Branded and other types of secondary keywords also allow your business to rank high for hundreds of words and phrases. A high number of low volume keywords equals a considerable boost for your site traffic! If you haven’t done so already, make sure to incorporate long tail keywords with your primary city, state attached. Not only will you avoid accidentally competing with roofers outside your service area, you’ll earn higher quality leads too. Last of all, remember to continue releasing keyword-rich content. Blogs, professional guides, and infographics offer great ways to engage customers and keep your website ranking high on Google Search results. Streamlined Navigation & Call to Action Did you know that most people need only 0.5 seconds to form an initial opinion about your website? (SWEOR) That’s less than a second before your visitors make that crucial first impression. Our team at the Roofing Webmasters likes to throw this fact around because it clearly displays the impact of professional