How To Price Your Products On Amazon With Paulina Masson

Paulina Masson is a software developer and a serial entrepreneur. She has been a speaker on AMZSellerSummit, PrivateLabelSummit, Seller Sessions, European Seller Conference and many more live and online venues. Her most famous talk is "Pricing Strategies for Amazon Sellers", which was held as a private training for Illuminati Mastermind members. Here is the recording: https://youtu.be/nSADbgCeALg ⦁ Paulina How did you get into Amazon ⦁ You own a Software company for amazon sellers but you also still sell online? ⦁ What is shopkeeper? ⦁ it used to be AMZping, why the change? ⦁ That is a very strong domain, did you have to fight to get it or ⦁ You were for a short period a software developer at IBM and electronic arts in Vancouver, does this mean you coded shopkeeper yourself? ⦁ How big is your team in Shopkeeper? ⦁ Gift wrap most sellers dont think about it, but this is a charge back to the seller and its not small ⦁ Paulina, one of the things you are known for is reviving a dead product. Isnt it harder than launching a new one? $24.99 vs 25 * Use coupons to provide compelling discounts* Try sales pricing, but don't expect too much* Increase prices on items that are just below the Amazon free shipping amount* How to use the free shipping minimum spend in your pricing strategy* Use consumer psychology when working out the pennies* You can drop product prices quickly, but only raise them slowly* Understand your break-even point when setting a price for profit* Understand the different types of Amazon customers and price accordingly* Compete on pricing, but don't try to be the cheapest* Offer products to Amazon business buyers* Carry out split testing to refine your pricing strategy Links Https://shopkeeper.com and type STINGRAY180