Ep 178: Signature Series to Market Your Senior Photography Business

Are you tired of wondering what to post on social media for your senior photography business? Feeling stuck, overwhelmed, or like your content isn’t making an impact?

In this episode, Leslie Kerrigan shares how to use repeatable social media series to consistently market your business, save time, and build your brand. Just like a favorite book series, once you start a series, your audience knows what to expect and keeps coming back for more.

You’ll learn:

• How to create fun, repeatable series that your audience will love

• Why having a Signature Series — your unique, recognizable content — is crucial for building trust, connection, and memorability

• Examples of social media series tailored specifically for high school senior photographers

• Tips for planning, repurposing, and executing series content so you never run out of things to post

Series ideas covered in this episode:

How I Would Style You for Your Senior Session

Location Series

Before or After Car Chats

Edit & Chat Series

Senior Spotlight / Session Recap

Wardrobe Wonders / Outfit of the Week

Senior Session Prep Tips

Senior Model Team Highlights

Signature Series — your unique, branded, standout content

Why you need a Signature Series:

• Builds trust and authority with your audience

• Deepens connection by showing your personality and values

• Makes content planning easier — less brainstorming, more execution

• Makes you memorable in a crowded online space

Leslie also shares different formats for Signature Series:

• Weekly ongoing series (like “Senior Spotlight Sunday”)

• Short-term mini series (like “5 Days of Wardrobe Inspiration”)

By the end of this episode, you’ll have actionable ideas to create a social media series that markets your business while saving you time, and a blueprint for your own Signature Series that makes your content instantly recognizable.

• Seniorologie Semester – Full marketing system for senior photographers

• Nuuly and Rent the Runway – Outfit rental options for styling seniors

Stop stressing about what to post and start using series content to market your business consistently. Create your Signature Series, make it repeatable, and watch your engagement, trust, and bookings grow.

The post Ep 178: Signature Series to Market Your Senior Photography Business appeared first on Seniorologie.