Judy Morgan DVM talks with Jason Barnard about building success in a niche industry. Judy Morgan DVM is an entrepreneur, Holistic Veterinarian, and owner of Dr. Judy Morgan’s Naturally Healthy Pets. Judy discusses her journey in creating a niche within the veterinary industry, focusing on holistic and traditional Chinese veterinary medicine. Judy explains how social media, particularly Facebook initially, played a crucial role in spreading her message and building her brand. With her daughter managing the operations of Naturally Healthy Pets, they've doubled the business each year. Starting from a garage-based startup, she grew her business into a multi-million dollar e-commerce platform while maintaining unwavering integrity. Judy also shares her passion for making a difference in the lives of pets and people, highlighting the valuable legacy she's building. She wraps up the episode by emphasizing the importance of ensuring the legacy of a business by being selective about partnerships and commitments. What you’ll learn from Judy Morgan DVM 00:00 Judy Morgan DVM and Jason Barnard 01:13 Judy Morgan DVM’s Brand SERP 02:02 Judy Morgan DVM’s Corporate Brand SERP 02:31 Why Does Judy Morgan DVM Say That if She Managed Her Personal Brand Online, Nothing Would Get Done? 03:15 What is Judy Morgan DVM’s Specialty? 03:40 When was Judy Morgan DVM Featured in a National Veterinary Publication? 04:16 Why Did Judy Morgan DVM End up Buying Her Business Partner’s Shares? 05:23 What Was the Key Factor That Made Judy Morgan DVM’s Business Stand Out? 05:27 What Prompted Judy Morgan DVM to Write her First Book in 2014? 06:21 What PR Strategies Did Judy Morgan DVM Use to Sell Her First Book? 06:40 How Much Did Judy Morgan DVM Initially Charge When She Was Asked by a Dog Trainer About Her Fee? 08:20 What Book is Best for the Person New to Holistic Pet Medicine? 08:42 What Initiative Can Drive More People to an E-commerce Website or an Educational Platform? 09:42 What Are the Advantages of Having a Young COO? 11:04 What Strategies Can You Use to Get People to Discover Your Book? 12:11 What Platform is Better for Searching for Things Because There is No Censorship Issue? 12:26 Why is Holistic Medicine Often Ignored or Overlooked on Platforms Like Facebook? 15:48 What is One of the Most Important Things to Do When Growing Your Business in a Niche Market? 15:55 How Does Radical Honesty Help Entrepreneurs Build Stronger Audience Connections? 16:12 How Do Industry Practices in Veterinary Medicine Impact Pet Health and Safety? 16:39 How Does Transparent Consumer Education Build Long-Term Trust in Your Industry? 17:32 How Do You Demonstrate Authentic Passion for Your Business? 18:51 What Sacrifices Do Successful Leaders Make to Build a Meaningful Business Legacy? 20:15 Why Does a Business Leader Need to Be Selective About Interview and Podcast Requests? This episode was recorded live on video February 4th 2025 https://youtube.com/live/uCm-Om8fbY4 Links to pieces of content relevant to this topic:https://www.inc.com/profile/naturally-healthy-petshttps://www.youtube.com/shorts/vAgbmxoiVS4https://www.youtube.com/watch?v=8h6VnuH9JLYJudy Morgan DVM The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube.
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