All About Brand Affinity Marketing (Chris Savage and Jason Barnard)

Chris Savage talks with Jason Barnard about brand affinity Brand identity and authenticity is the key for Brand Affinity. One of the biggest mistakes companies make is trying to over-monetize their companies to the detriment of its authenticity. Chris Savage is the co-founder of Wistia, a very successful company designed to serve businesses with on-site videos for marketing purposes. He talks about the early challenges of building a multi million dollar company from the ground up, and the power of brand identity. Chris talks us through a plethora of topics - from faking brand identity to branding through cult of personality to building affinity with your audience. What you’ll learn from Chris Savage 00:00 Chris Savage and Jason Barnard 00:36 Chris Savage's Knowledge Panel around the world 05:20 Wisita's story from it's initial challenges to its current success 12:52 Why Chris and his business partner didn't sell the company when presented with big offers 14:04 Would Wistia have died if they had sold it early on? 15:13 The problem with over-monetizing a company 16:20 A story about the power of brand identity 19:12 Is Brand Affinity fakeable? 20:33 Is it OK to present your brand by just being yourself, without a calculated approach? 22:14 How Tim Cook vs Steve Jobs 23:49 Brand Affinity - Wistia’s approach 26:30 Using video to connect with your audience? 28:53 Understanding your client - a practical and effective approach 31:58 Your audiences feedback VS their real needs and how that aligns with your company's mission Subscribe to the podcast Subscribe here >> This episode was recorded live on video January 20th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>