LinkedIn SEO and the LinkedIn SERP (Daniel Alfon and Jason Barnard)

Daniel Alfon talks with Jason Barnard about LinkedIn SEO and the LinkedIn SERP. Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com. Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider. LinkedIn is more B2B than B2C with a more focused and business-oriented audience, making it a preferred platform for business professionals, deal-makers, employees and even investors. LinkedIn is hugely intricate with almost as many subtleties as Google Search. So if you are going to use LinkedIn to drive business or get the new job opportunity you dreamed of, build a strategy and spend the time to implement it properly. Start with what people see on your LinkedIn profile, then move on to connections, content, internal search, keywords, videos, and even how this is all presented in Google Search! But there's more (who would have believed it ?): brilliant LinkedIn profile tips, strategies for ranking in LinkedIn search, as well as how trustworthy LinkedIn is compared to other social media platforms. Daniel Alfon offers comprehensive insights that are truly inspiring in this wonderful episode. As always, the show ends with passing the baton… Daniel wonderfully passes the virtual baton to next week's super delightful guest, Stacey Hall.  What you’ll learn from Daniel Alfon 00:00 Daniel Alfon and Jason Barnard 00:58 Knowledge Panel Checklist 01:31 Kalicube Pro Saas for Agencies 02:23 To What Extent Do LinkedIn Algorithms Change Information within LinkedIn? 03:20 How Trustworthy is LinkedIn Compared to Other Social Media Platforms? 04:18 The Importance of LinkedIn for Brand SERPs 04:58 Data From Kalicube Pro Saas Platform 05:37 Daniel Alfon’s LinkedIn Profile 07:06 LinkedIn Profile Video Strategy 08:30 Maximising LinkedIn’s New Features 09:04 How Important is it to Fill Out Your LinkedIn Profile 11:44 LinkedIn as a Search Engine 15:06 Can LinkedIn’s Algorithm be Easily Tricked? 16:01 LinkedIn for Business Owners Vs Employees 17:54 LinkedIn Strategy for B2B 19:24 Focusing on a LinkedIn Company Page Vs Agency Owner Profile 21:00 Daniel Alfon’s LinkedIn Profile Tips 25:31 Are Emoticons in the LinkedIn Title a Good Idea? 27:55 The Importance of Relevant Connections 30:26 Passing the Baton: Daniel Alfon to Stacey Hall This episode was recorded live on video October 25th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>