How to Create Content That Converts (John Ozuysal and Jason Barnard)

John Ozuysal talks with Jason Barnard about how to create content that converts. John Ozuysal is a growth marketer, 2x entrepreneur with 1x exit and has helped companies go from 0 to 7 figures. He is currently a co-founder of a 500 Startups backed Datapad. To this day he helps startups, accelerators and investors with growth marketing. An essential part of content marketing is creating content that prompts the reader to take an action, whether it's subscribing to a newsletter, making a purchase, or signing up for a free trial. This type of content builds trust with readers, provides them with useful information, and encourages them to take action. It is important to produce content that encourages purchase, as it leads to more engagement and conversions. Such content is tailored to the reader's needs and speaks to them in a way that they find appealing. They can also help you build relationships with your customers, which can lead to repeat business. They also help increase brand visibility and improve search engine visibility, which can lead to more customers and higher sales. John Ozuysal offers an in-depth look at the process of creating content that provides an AHA moment in this groovy episode. He shares expert tips on how to use images and videos to engage audiences and help readers understand the process, how to use customer questions to create content, and how to use screenshots and videos to showcase your product. Incredible indeed! As always the show ends with passing the baton… John wonderfully turns over the virtual baton to next week’s amazing guest, Josh Ramsey. What you’ll learn from John Ozuysal 00:00 John Ozuysal and Jason Barnard 00:58 DataPad’s Brand SERP 01:50 DataPas INC. Knowledge Panel 02:08 Kalicube Support Group 02:13 John Ozuysal’s Brand SERP and Knowledge Panel 03:49 Writing FAQs for Topical Authority 04:25 John Ozuysal's Approach to Writing Content for B2B Saas Websites 05:22 Disclaimer Content: Solve Problems with Your Product 07:03 How to Come Up with Topic Ideas 08:38 Images and Infographics for "How To" Content 10:14 Kalicube FAQ Content Analysis 14:23 The Benefits of Showing How Your Product Works to Potential Clients 15:35 Educate Readers with Your Content 16:55 Pitfalls and Drawbacks 17:59 Content Writing Tips from John Ozuysal 20:43 Desired Outcome Content 27:07 Homepage Content that Converts 31:44 Content Focused on the Current Solution  34:33 Product-led Content Marketing 36:01 Passing the Baton: John Ozuysal to Josh Ramsey This episode was recorded live on video February 7th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>