May 1, 202000:44:17

SSP020 Copywriting: The Power of Persuasive Writing with Katie Yeakle & Rebecca Matter

Direct response copywriting isn't about writing a sales letter. It's about persuasion. And Katie Yeakle and Rebecca Matter, two leaders from the powerhouse copywriting training company American Writers & Artists Institute (AWAI), explain exactly what you can get from learning to write persuasively... whether as a career or as a business owner.

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