Just like coaching in basketball, college athletes need coaches in content creation and marketing. In this SportsMatterz episode, John Priore and Mitch Ford have a conversation around Mitch’s journey throughout the basketball world, why athletes should create content, and being a coach for athletes in content marketing. With Name, Image, Likeness officially getting passed, athletes now have the opportunity to stand out by creating content while still in college. John and Mitch discuss how you can stand out as a small school athlete with specifics from Mitch’s time playing basketball at Nazareth College. With a focus on content creation in the sports world, we are excited to bring you this episode in the series of SportsMatterz. Want to collaborate with the SportsEpreneur team? Visit: https://sportsepreneur.com/sports-content-marketing/ — SportsMatterz | Perspectives on Content Creation from a Former College Basketball Player Introducing SportsEpreneur’s Mitch Ford Why Athletes Should Create Content How Name, Image, Likeness Can Benefit Athletes Standing Out as a Small School Athlete Coaching Athletes on Content Creation and Marketing What Mitch has Seen so Far at SE and KazCM Creativity in Marketing A Story f How Content Marketing Worked for Mitch Start a Podcast —– Are you an athlete or entrepreneur looking to create content? Learn More. Useful links from this episode: * SportsEpreneur Other important links and notes: * Nazareth College Basketball * Delta |v| Forensic Engineering Connect with us: John Priore: LinkedIn, Twitter * Mitch Ford: LinkedIn Wrap Up: Thank you for listening to this SportsEpreneur podcast series about content, creation, & sports called SportsMatterz titled, “Perspectives on Content Creation from a Former College Basketball Player”. SportsEpreneur podcast episodes are all about colliding sports and entrepreneurship. We hope you will Subscribe to the podcast on Apple Podcasts. Intro Music, “escape” was provided by Pluto Tracks. Check out more from our sports and business content platform: SportsEpreneur. The place where sports and entrepreneurship collide!