JD Cassidy, Managing Director of Saatchi & Saatchi Wellness, discusses the company's unique perspective to branding, with an emphasis on the role that emotion plays in wellness and decision making. GUEST: JD Cassidy, Saatchi & Saatchi Wellness HOST: Unity Stoakes LOCATION: StartUp Health Village, New York, NY IN THIS EPISODE: The Mission of Saatchi & Saatchi Wellness Companies Focusing on Wellness Entrepreneurial Advice: Product Building & Brand Building Go Hand in Hand The SSW Women, Wellness and Tech Study
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