Are we misreading Gen Z?
Alex Atherton breaks down the stereotypes, shifting the focus toward empathy and systemic challenges. This conversation explores how leaders can bridge the generational gap to create a workspace that actually works for everyone.
Alex Atherton is an award-winning speaker, author, experienced educator and leadership coach. He is the ex-secondary school headteacher who heard the word ‘snowflake’ once too often to describe his former students. His book, The Snowflake Myth, was published in 2025.
He spent over a decade immersed in the mindset of this misunderstood generation, getting to the core of what makes them tick.
Alex blends his experiences, research and a hefty dose of reality to shatter the myths around Gen Z. He equips leaders and managers with proven strategies to overcome generational divides and effectively recruit, develop and retain top young talent.
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