How Effective Are Your Email Marketing Campaigns

Are you sending out targeted emails with relevant content and keeping track of results? According to a survey commissioned by iContact in October last year, 56% of small and midsize businesses plan to increase their use of email marketing campaigns in 2013. Email marketing is second only to social media. If you have high click-through rates (this metric is way more important than the ‘open rate’ because it’s more accurate) and conversion rates than your marketing works; it means that the emails you are sending out are engaging, relevant and timely. Listen to this episode and find out how to increase your click-through rates (CTRs)and generate more sales. Happy Marketing! And remember to always play to your strengths! Kindest, Krisz Rokk www.StrengthInBusiness.com