The long march from telecom to technology, CSG Podcast

Industry leader Haifa El Ashkar of CSG sees era of connecting businesses through ecosystems: collaboration, co-creating, bringing together beyond connectivity solutions.

“Most of the operators are witnessing flat revenues,” says Haifa El Ashkar, Director of Strategy, Telecommunications Market and Solutions at CSG. “To unlock that topline revenue, they’re going to have to go beyond connectivity.” In this far-reaching podcast, Haifa outlines the critical role telecom companies will play building ecosystems and designing new infrastructures to help support an increased connectivity demand – and what it means for telecom companies to move beyond connectivity and into the role of a tech company. Haifa believed that we sent the previous decade connecting people through social media. Over time, social media became a place of commerce, a market, for businesses to sell, or at least connect with consumers. “I like to talk about this decade, 2020 to 2030, as the era of connecting businesses through ecosystems: collaboration, co-creating, bringing together beyond connectivity solutions.”

Haifa discusses how several new technology announcements this year (GenAI, and new AR headsets to name a few) and the proliferation of new technologies means for telecom companies shifting to a more tech-focused role. Is there opportunity in Generative AI? How will AI and 5G impact telecom opportunities and, together, offer new unique products and services to sell. We explore the future of selling and offering technology solutions, in this episode.

CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For over 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With more than 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries.

• Learn more https://www.csgi.com/
• More MSP news