“Start tinkering. You’ve got to start somewhere—and now is the time,” says Jacci Robinson, Vice President – Go-to-Market & Growth (North America) at Anunta.
At the MSP Summit in Orlando, Doug Green, Publisher of Technology Reseller News, sat down with Robinson after her panel appearance to discuss how MSPs can begin their AI journey. She noted that many providers are unsure where to start with AI adoption, but waiting is not an option. By experimenting with existing tools, cleaning up data, and testing small internal projects, MSPs can build the foundation for AI-driven efficiency.
Robinson emphasized that the most successful use cases to date have come from operations—not flashy product launches. By automating back-office tasks, MSPs can reclaim hours of productivity, uncover hidden revenue opportunities, and prepare their organizations for larger AI-driven transformation. “Be customer zero,” she advised, urging MSPs to apply AI internally before bringing solutions to clients.
She also highlighted Anunta’s unique approach to digital employee experience. Their service-as-a-software platform uses AI agents to simulate a war room, pulling in data from network, infrastructure, and desktop tools to resolve issues in real time—often before end users even notice a problem. This “zero-incident framework” lowers ticket volumes and reduces operational costs for both MSPs and their customers.
“AI isn’t just a toolset—it’s a mindset,” Robinson said. “It’s about reframing growth, not by adding headcount, but by leveraging technology to deliver more with less.”
Learn more at anuntatech.com.
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