At ITEXPO / MSP EXPO, Paul Daigle, Senior Managing Partner and Founder of BizAdvisoryBoard, introduced a new free resource designed to help MSPs grow more strategically: the MSP Business Growth Marketplace. In his conversation with Doug Green, Publisher of Technology Reseller News, Daigle positioned the platform as a response to a common challenge in the channel—MSPs working in their business rather than on it.
Unlike vendor-led marketplaces that focus on extending product reach, this marketplace takes what Daigle calls a holistic approach across eight operational focus areas: sales, marketing, legal, CPA, HR, coaching, services, and support. “We’re the only marketplace in the world that specializes in the holistic approach within the eight operational focus areas of an MSP,” Daigle said. “It’s like an eight-cylinder engine—you need all those pistons working together.”
The platform is vendor-agnostic and designed to match MSPs with vetted resources aligned to their size and growth stage. Whether an MSP needs specialized legal counsel, HR guidance, financial expertise, or operational coaching, the marketplace aims to connect them with providers who understand the MSP model. The goal is to streamline access to trusted partners at the precise moment MSP executives are actively seeking solutions.
The concept emerged from BizAdvisoryBoard’s executive coaching and M&A advisory work, where Daigle’s team consistently fielded requests for qualified referrals. With strong interest from vendors and service providers at MSP Expo, the MSP Business Growth Marketplace is positioned as a centralized growth engine for MSP leaders focused on scaling with structure, discipline, and long-term value creation.
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