At ITEXPO / MSP EXPO, Jim Gurol, CEO of California Telecom, joined Doug Green to discuss NetVerge, a modern software platform designed to address a persistent challenge for MSPs: SaaS sprawl and operational inefficiency.
NetVerge was born from Gurol’s own experience running an MSP. Faced with juggling multiple ticketing systems, monitoring tools, and documentation platforms, his team found themselves “swivel chairing” between applications that didn’t integrate cleanly. Rather than accept outdated workflows, they built their own platform from the ground up. “We wanted to build something from scratch, from the ground up, from our pain,” Gurol explained, emphasizing that NetVerge evolved directly from real-world MSP feedback.
The platform consolidates core MSP functions into a modern, AI-enabled environment. Its ticketing interface resembles real-time chat, allowing technicians to collaborate through mentions and threaded conversations rather than traditional form-heavy systems. NetVerge also incorporates AI workflow agents that assist with troubleshooting, pen testing, and other operational tasks. MSPs can even design their own AI agents to automate repetitive processes—helping firms scale without proportionally increasing headcount.
Gurol believes this practitioner-driven design is a key differentiator. “We live it,” he said, noting that firsthand MSP experience informs how the platform handles alert management, ticket flow, and day-to-day operational realities. For MSPs looking to reduce tool fragmentation, modernize workflows, and deploy AI in practical ways, NetVerge aims to offer a unified alternative.
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