Crexendo’s Platform Strategy and Channel Growth: Powering Service Providers with NetSapiens, Podcast

By Doug Green

“We’re like the operating system within their cloud communications platform.”

At the Channel Partners Conference & Expo 2026, I spoke with Jon Brinton of Crexendo about the company’s growing role in the UCaaS ecosystem and its momentum behind the NetSapiens platform.

Crexendo continues to position itself as a foundational layer for service providers, delivering unified communications and cloud communications solutions through a broad global partner base. With approximately 250 service providers licensing its platform, the company has effectively become an embedded engine powering a wide range of white-labeled UCaaS offerings.

Brinton framed the business in simple terms: Crexendo operates behind the scenes, enabling providers to deliver communications services to both business and residential customers. That “operating system” approach has scaled to more than 7 million users on the platform, with growth reportedly outpacing the broader market.

At Channel Partners, that ecosystem effect was on full display. Crexendo’s presence extended beyond its own booth, with multiple exhibiting partners also relying on NetSapiens to power their offerings. The result is a network effect where innovation and value are layered on top of the core platform by an expanding community of providers and technology partners.

The conversations at the event reflected that momentum. Rather than simply pitching features, Crexendo and its partners are increasingly focused on how to differentiate services, integrate complementary solutions, and drive revenue growth through the platform. This aligns with a broader shift in the channel, where success depends less on basic UCaaS delivery and more on building complete, value-added solutions.

For Crexendo, the strategy is clear: continue expanding the ecosystem while maintaining a strong, scalable core platform that allows partners to innovate on top. As the UCaaS market matures, that combination of stability and flexibility is becoming a key competitive advantage.

Learn more at: https://www.crexendo.com/