“It’s as easy as asking the question—do you still have copper lines? If you don’t ask, someone else will,” says Jake Jacoby, CEO of TELCLOUD.
In the latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, speaks with Jacoby about how channel partners can move quickly from awareness to execution in the fast-growing POTS replacement market.
As legacy copper lines continue to be phased out by carriers, millions of remaining POTS lines still support life-safety and mission-critical systems such as fire alarms, elevators, security panels, and other legacy devices. While the need for replacement is urgent, many MSPs and trusted advisors hesitate, concerned about the time and complexity required to get started.
Jacoby addresses these concerns directly, emphasizing that TELCLOUD’s channel-first model is designed to remove barriers to entry. While POTS replacement involves multiple operational components—including logistics, installation, compliance, project management, and ongoing support—TELCLOUD offers a flexible approach that allows partners to engage at any level.
For partners looking to move quickly, TELCLOUD’s full-service, white-label model enables immediate entry into the market. In this scenario, TELCLOUD handles the heavy lifting behind the scenes—from deployment to support—while the partner maintains the customer relationship and brand presence. For more experienced telecom providers, TELCLOUD also supports a more hands-on, wholesale approach.
Jacoby notes that one of the biggest reasons partners hesitate is simply lack of awareness. Many providers are not proactively asking customers about their remaining copper lines, despite the growing urgency. “This is happening to every business customer that still has copper,” he explains. “If you’re not having that conversation, someone else will.”
The timing is critical. As shutdowns accelerate, entire regions may face sudden demand for replacements, creating bottlenecks in labor and deployment capacity. TELCLOUD encourages partners to act early, helping customers avoid delays that could impact building operations and compliance.
Ultimately, Jacoby frames POTS replacement as both an immediate opportunity and a long-term strategy. With relatively little upfront investment, partners can generate recurring revenue streams lasting 15 to 20 years, while strengthening their role as trusted advisors.
The episode concludes with the Shots segment, where Jacoby highlights a special Cazcanes Reposado tequila, uniquely aged in Jack Daniel’s barrels and available exclusively through select distribution—continuing the series’ blend of telecom insight and tequila craftsmanship.
For more information, visit telcloud.com or call 844-900-2270.
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