David Turner, Vice President of Global Number Intelligence at TransUnion, spoke with Doug Green, Publisher of Technology Reseller News, about the company’s new Digital Business Profile solution and its role in helping small businesses improve visibility, accuracy, and trust in an AI-driven search environment.
Turner explained that while large enterprises have long benefited from sophisticated SEO and digital presence tools, small businesses have lacked affordable, easy-to-use solutions. TransUnion’s Digital Business Profile addresses this gap by providing a centralized portal where businesses can input and manage their core information—hours, services, locations, and more—and distribute it across approximately 80 platforms. “It really comes down to simplicity and affordability—giving even the smallest business the ability to be properly represented,” Turner said.
The conversation highlighted how the rise of AI-driven search is reshaping digital discovery. Instead of relying on a handful of major platforms, AI systems now pull data from a wide range of sources, making consistency across all listings critical. TransUnion’s platform ensures that verified, trusted data is distributed broadly, improving both search accuracy and business rankings while reducing the burden on business owners.
Trust and security are central to the solution. Turner noted that inaccurate or fraudulent listings—such as keyword stuffing or fake business identities—can harm both consumers and legitimate businesses. By verifying business identities and maintaining trusted integrations with major platforms, TransUnion helps protect users while preserving business reputations. This approach also aligns with the company’s broader trusted communications initiatives, including branded calling and robocall mitigation.
TransUnion is bringing the solution to market through both direct channels and partnerships, including telecom providers and MSPs that can bundle the service into their offerings. By combining identity management, search visibility, and trusted communications, the Digital Business Profile represents a new step in extending enterprise-grade capabilities to the small business market.
Learn more about TransUnion: http://www.transunion.com/business
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