“Some of them have been around for over a hundred years and it’s antiquated technology.”
That was how Rob Garry, founder of The POTS Box, described the legacy POTS line problem in a recent Technology Reseller News podcast with Doug Green. It was a concise way of capturing both the age of the infrastructure and the urgency of the opportunity now facing partners and customers alike.
Garry made clear that this is not a narrow or fading issue. Instead, he presented POTS replacement as a broad-based managed services opportunity for resellers and partners serving organizations that still depend on legacy copper lines for critical functions. As he explained, “We’ve put together a managed service for replacing old POTS lines… and we’ve put a program in to enable resellers and partners to do it with their end user customers.”
That combination of need and enablement is what makes the market significant. Many businesses and facilities continue to rely on old analog lines for systems that cannot simply be ignored or switched off. In many cases, the infrastructure behind those services is not just old, but rooted in an earlier era of communications. As Doug Green noted during the interview, some of these systems reflect technologies that date back nearly a century.
The conversation positioned The POTS Box as a practical answer to that reality. Rather than treating POTS replacement as a one-off hardware transaction, the company has built a managed service approach designed to simplify the transition away from copper while helping partners deliver that change to their customers in a structured way.
That matters for the channel. POTS replacement is not just a matter of removing obsolete technology. It is an opportunity to solve a real operational problem for customers while creating ongoing value through service, support, and modernization. For partners, that means a chance to step into a pressing need with a solution that is understandable, necessary, and tied to long-term infrastructure change.
The interview also served as a useful reminder that, while much of the technology industry’s attention is currently focused on AI and cybersecurity, there are still major opportunities in helping customers address older foundational systems that no longer fit current realities. POTS replacement remains one of those opportunities: concrete, urgent, and widely relevant across many customer environments.
For partners looking for a broad-based opportunity with real-world customer impact, Garry’s message was straightforward. The need is still here, the infrastructure is still aging, and the market for replacement remains active.
Learn more: The POTS Box: https://thepotsbox.com/
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