By Doug Green
“We started our business to help these independents, give them the technology not just to compete but to level the playing field.”
In a recent Technology Reseller News podcast, I spoke with Ellie Katz, CEO of National Retail Solutions, about a shift that is opening new opportunities for independent retailers. The conversation focused on how kiosks and delivery platform integrations with services such as DoorDash, Uber, Uber Eats, and Grubhub are helping bodegas, tiendas, corner stores, and other neighborhood retailers reach customers in ways once associated more with larger chains and restaurant brands.
What stood out in the discussion was the scale of the opportunity. Katz noted that many smaller retailers are generating meaningful business through these platforms, showing that digital commerce is no longer reserved for national brands or big-box operators. For local stores, the combination of ordering technology, delivery access, and customer convenience is changing what is possible.
Katz framed this as part of the original mission behind National Retail Solutions. The company, he said, was built to equip independent retailers with tools that help them operate more competitively in a changing market. That now includes much more than traditional point-of-sale functionality. It means giving store owners access to the kinds of commerce, fulfillment, and customer-engagement tools that can help them serve modern buying habits.
The discussion also highlighted an important change in how people should think about small retail. Consumers increasingly expect convenience, digital ordering, and delivery options everywhere. As Katz explained, independent stores are proving they can meet those expectations when the right technology is put in place. That is helping smaller operators strengthen customer relationships and participate more fully in the on-demand economy.
For the channel, the message is clear. There is a real opportunity in helping independent retailers adopt practical, revenue-producing technology. What once may have seemed out of reach for a neighborhood store is now becoming part of a broader digital toolkit.
National Retail Solutions is positioning itself at the center of that change, helping independents use technology not simply to keep up, but to compete on a far more level field.
Learn more: https://nrsplus.com/
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