By Doug Green
“Recovery is only the last line of defense.”
That comment from Rick Hebly, Senior Director of Platform Marketing at Acronis, captures the larger strategy behind Acronis Cyber Frame. This is not simply a new infrastructure platform. It is Acronis making a clear move to help MSPs and service providers build their own Partner Cloud — and keep ownership of the customer relationship.
In a recent Technology Reseller News podcast, I spoke with Hebly about the launch of Acronis Cyber Frame and why Acronis believes service providers need a more profitable, reliable and protected way to deliver infrastructure-as-a-service.
The key idea is control. For many MSPs, the cloud opportunity has too often meant reselling someone else’s infrastructure, under someone else’s brand, with someone else owning much of the customer experience. Cyber Frame changes that equation by giving service providers a way to deliver IaaS under their own relationship, their own service model and their own margin structure.
Hebly explained that Acronis has evolved over the past 23 years from backup and recovery into a broader cyber protection company. The company moved from traditional software delivery into cloud platforms, then into a managed service provider model with multi-tenant delivery from data centers around the world. The next major transition, he said, was from data protection to cyber protection.
That evolution matters because infrastructure is no longer just about compute, storage and networking. For MSPs, the opportunity is to create a cloud offering that is protected from the start, easier to manage and aligned with the way service providers actually go to market.
Acronis Cyber Frame brings virtual machines, storage, networking, backup, disaster recovery, security, threat protection and management into a single platform. Rather than forcing MSPs to assemble multiple tools and vendors, Cyber Frame gives them a more unified foundation for delivering infrastructure services.
The larger message is that MSPs do not have to surrender the cloud relationship to hyperscalers or legacy infrastructure providers. With Cyber Frame, Acronis is positioning the service provider as the center of the customer relationship — not just the reseller, but the trusted operator of the customer’s cloud environment.
That may be the most important part of the launch. Cyber Frame is about more than IaaS. It is about helping MSPs create their own Partner Cloud, protect it by default, and build recurring revenue around infrastructure they can own, manage and monetize.
Learn more at: https://www.acronis.com/
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