Big Data – everyone knows what that is – or do they? Find out for yourself from a Big Data evangelist

If you are a carrier and are looking for insight into how big data may help you, listen to Yifat Kafkafi, Big Data Evangelist at Amdocs, reveal her thoughts to Don Witt of The Channel Daily News from Telecom Reseller about carrier benefits with Big Data. Ultimately, the carrier will want to understand their customers better to trigger actions which will make each customer interaction the most optimal and personalized for that individual customer. When combining the carrier data with third party data, a richer and more detailed profile is created. Big Data has already set the bar so that call centers are expected to know who the customer is when they call in and should know what the problem or question is that the customer has or will be asking. While Big Data analytics is still new, the progress that is being made on a daily basis is astonishing. Listen in and find out more from Yifat. You will not be disappointed. No other industry generates as much volume and variety of data as the communications industry. Service providers need to embrace this new reality to drive efficiencies through their business, ignite new revenues and improve the customer experience, which is the key differentiator in this industry. Amdocs provides a carrier-grade, big data analytics solution that accumulates, manages and transforms service providers' data assets to deliver real-time, actionable business value. Solution highlights: •    Intimate knowledge of the relevant data and how it’s driven from the different sources and systems •    Carrier-grade big data platform, designed and optimized specifically for service providers’ needs, with Amdocs Logical Data Model (aLDM), an analytics-ready, industry-specific enriched customer profile •    Data management services and domain expert data science to provide faster time to insight, the ability to optimize processes and technology stacks and achieve cost efficiency •    Actionable analytics applications help “close the loop” in real time and get actual business value across the organization: http://www.amdocs.com/solutions/big-data/pages/big-data-analytics.aspx http://dataempowernow.com/