by Gary Audin Revenue is the goal. It should be increasing. You should be reducing your costs as well. Automation, efficient back office operations, and dealing with a provider that can deliver lower costs through price arbitrage all help reduce costs. What can you do to increase the revenue base? Nick Medina, VP of Business Development for VoIP Innovations www.voipinnovations.com and Gary Audin discuss recommendations for improving revenue generation in this podcast recorded at the ITEXPO conference. Nick discusses five major points and delivers recommendations for improved revenue generation: Increase marketing Review and modify your pricing strategy Expand your distribution channels Develop more relationships Diversify your offerings through learning from customer feedback VoIP Innovations www.voipinnovations.com is a key player in the VoIP industry. The provisioning, support, and billing teams developed at VoIP Innovations bring over 20 years of telecommunications experience to the table. The key to their success is to use technology to provide choice, automation, and control for the customers. This is delivered through the BackOffice platform, Titanium III. VoIP Innovations provides Wholesale VoIP origination and termination services, as well as thousands of DIDs and E911 connections. They are committed to delivering the best quality of service and the lowest possible price and no one else in the industry does it better.