Podcast: Plantronics “personas” means customized experiences for end users

In the race to develop unique product experiences to match specific customer needs and requirements, Plantronics has researched work habits and work styles in order to bring to market products that match up with specific needs. “One size does not fit all,” says Neil Hooper, Senior Marketing Manager for Plantronics. “What we have started to see with our customers is the way organizations get work done is changing.” According to Hooper, the increased importance on collaboration, the rise of mobility and major shifts in the physical workplace, has resulted in an increased need for devices that can manage noisy environments, along with a distributed and more mobile workforce. In this podcast, we learn how Plantronics is using research of customer work styles to drive product offerings and choices. “It’s really important to make sure that end users are equipped properly,” says Hooper. Hooper adds that choice is critical. If users are offered a choice, they are more likely to actually utilize the devices they have chosen verses something that has been chosen for them without consultation. Learn more: Fontel is leading source for Plantronics. You can learn more at www.fontel.com or contact Sam Romagnano of Fontel at sales@fontel.com