Podcast: UC service management ‘rocket science’ key to boosting MSP margins

MSPs are facing challenges to profitability, customer retention and the pressures of being in a commoditized market. However, according to Ian McCarthy, Business Development Director at Virsae, MSPs can combine the “holy trinity of big data, AI, and cloud” to present a technology-centric view of the quality of interactions between a company and its customers. According to McCarthy end customers are trying to reduce effort, reduce complexity and increase revenue. McCarthy then outlines how Virsae can help with client retention, customer acquisition, growth, profitability, efficiency and innovation. We learn how AI, big data and other resources available to MSPs can be leveraged to overcome the commodity price war challenge by developing a differentiated product. McCarthy also profiles what a successful partner looks like, including a critical way of looking at service. Visit www.virsae.com