Podcast: Customer experience, like chasing a unicorn but this one you can catch

“It’s literally an ocean of data,” says Raymond Pearson, Channel Account Director at Virsae. To understand customer experience, you’re going to need a partner who can see through the data to understand how your company is actually interacting with your customers. In this podcast, Pearson outlines how today’s managers are constantly bombarded by vendors promising 100% insight into Customer Experience. Pearson describes this as, “… a bit like chasing the proverbial unicorn.” Pearson describes the challenges and then walks us through options and solutions. Visit https://marketing.virsae.com and https://marketing.virsae.com/vsm-customer-experience/