Podcast: Polling during the ongoing political campaigns and how and why they are so important

Chris Clark, Director of Fraud Risk and Compliance at Neustar, speaks with Don Witt, of The Chanel Daily News, a TR publication about political polling and how polling agencies are crucial to assessing voters’ views on presidential candidates but importantly issues that directly pertain to them and their communities. Members of congress are informed by polling agencies and inaccurate answers and temperature gauges on the public’s opinion can lead to poor legislative solutions. Chris Clark You will also learn: What are the biggest problems polling agencies and campaign offices are having trying to get voters on the phone? Why aren’t people answering the phone? What can polling agencies and campaign offices do to ensure voters pick up the phone? Does STIR/SHAKEN play a role into this situation? What can be done in the future to prevent this issue? Is phone number spoofing to blame? If you are involved with any candidates, polling locations or companies, you will want to listen to this podcast. Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enables trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in Marketing, Risk, Communications, Security and Registry that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Neustar serves more than 8,000 clients worldwide, including 60 of the Fortune 100. For more information, go to: https://www.home.neustar/