Podcast: Data should shine a light, be accessible, according to Akixi

The digital transformation of UC and the revolution underway of work itself has created information floods and droughts within many enterprises. Organizations may have streams of data generated in parts of their network, while having limited visibility in other areas. “Every interaction has a value,” says Paul Holden, Head of Sales at Akixi. In this podcast, Holden outlines the benefits of call analytics solutions outside of large call center environments. He discusses why resellers must sell the value not the cost of business improvement tools, and how to go about this. Holden also discusses how to make data a useable, actionable tool while avoiding being overwhelmed, or even frozen by having to sort through large amounts of data, from practices of “data for data’s sake.” Holden discusses Akixi’s approach. “Born in the cloud,” Holden says that Akixi’s subscription-based model makes getting good data accessible to firms of all sizes. “No cloud-based voice connection should be without it,” says Holden. Visit www.akixi.com