Podcast: Crises changes omnichannel marketing, Infobip lines of products to meet changed environment

According to Craig Webster, Infobip delivers time sensitive mobile communications experiences for some of the world’s most famous brands. Craig, who recently became Infobip’s Head of Marketing for Americas, is looking beyond the changes that have occurred over the pandemic months into a changed world that will follow. In this podcast, Webster provides listeners a big overview of significant changes that are occurring and will occur for the whole mobility community, and how those changes impact omnichannel marketing. “The crises have forced companies to move very quick… from the local grocer to large companies, organizations are grappling with the change,” says Webster. Webster lays out the impact on specific verticals and how omnichannel communications needs to be a big part of the picture. CCaaS is one major example of an area of rapid changes, and we learn how Infobip offers customers not only a robust solution, but also excellent customer experiences. “That brand can be damaged,” says Webster, adding, “customers can be slow to forgive.” Webster thinks that refreshed customer communications can bolster brand, help companies respond to the challenge of having fewer workers and helps companies establish leadership in their vertical sectors. Visit www.infobip.com