How Today’s MSPs Realign Themselves To Better Serve SMBs, Podcast

Roughly 70% of SMBs’ executives believe working with an MSP helps them stay ahead of their competition. However, many MSPs primarily focus on supplying ‘products and services to sustain IT infrastructure’ – which is not explicitly on the list of SMB’s crucial customer technology requirements.

A recent report revealed this lack of alignment between what small businesses want and what channel providers believe they should offer, showing that providers are missing the mark on SMBs’ needs. Today’s talk will focus on ways MSPs can better align their business strategy with the growing number of SMBs seeking the kinds of tools and services they are capable of providing.