Everyone has, at some point, bought a list of leads, only to discover people from the wrong companies, holding the wrong job titles, and all that, often no longer up to date. “It’s one thing to get a lead, but if you cannot properly follow up, you will have a very low conversion rate,” says Zamir Javer of Jumpfactor. In this podcast, Javer discusses effective tactics to take now to enable customers to find your business online, and in the social media spaces the target customers are spending their time. Javer discusses how his company guides people on both how to get more leads and how to improve their success with each customer. Javer also points out the critical nature of response time. Seconds, minutes, hours, days, according to Javer, the ROI on your inbound lead apparently begins to go stale, almost exponentially, as time goes by. Being prepared to reply quickly is a key part of the picture.
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