Aaron Alter, CEO and co-founder of Telgorithm, the automated A2P text messaging API provider, gives a transparent breakdown on the industry changes in A2P 10DLC and the importance of managing throughput, also known as rate limiting. In this podcast, Alter walks us through the basics of industry changes in A2P 10DLC and how Telgorithm offers a unique and needed solution.
Telgorithm is the only messaging API provider to offer rate limiting with its mission-critical tech called Smart Queueing. This unique feature automatically tracks your approved throughput limits received through TCR registration while auto managing your traffic going to the end user’s carriers and how many messages are being sent to each at a given time. The result of Smart Queueing is that your A2P messages are sent at maximum rates across all your Brands and Campaigns and will never exceed their approved throughput limits, so you will never experience dropped or blocked messages giving you 100% deliverability. Additionally, without Smart Queueing you cannot leverage your approved 10DLC rate limit potential or support Sole Proprietors.
Resources:
- A2P 10DLC Guide (great resource for readers/listeners on all things 10DLC).
- Blogs
- YouTube Videos: