Pumpkin Plan Your Business, with Mike Michalowicz

Want to grow and scale a profitable business? It’s just like growing a giant pumpkin! Back on the show after discussing Profit First, we have multi-best-selling author Mike Michalowicz to discuss some of newest books: The Pumpkin Plan, and Get Different. https://www.youtube.com/watch?v=it6WjNmBU7A I promise, a few minutes with this guy and you’ll have a whole new perspective on your business. So if you want to transform your business, find out how to hit your sweet spot where you’re serving clients you love, profitably, and marketing in a way that always gets results… tune in now! Table of contents* Welcoming Back Mike Michalowicz* Stand Out from the Crowd* Why You Should Profit First* The Mindset Shift* The Pumpkin Plan* 1. Match the seed to the soil. * 2. Pruning.* Creating Jobs* A Special Offer* About Mike Michalowicz * Book A Strategy Call Welcoming Back Mike Michalowicz For the second time, we’re excited to welcome Mike Michalowicz of Profit First back to The Money Advantage. You can read more from his first interview here. We’re fans of Mike because he helps entreprreneurs bring profit into their business FIRST, so that they can help more people.  It’s like putting on your own oxygen mask first, so that you can help others—you’ll do more good for more people when you take care of yourself and your business.  Stand Out from the Crowd Mike recently asked his clients, “What is your biggest struggle right now?” And for most, their pain point was that they weren’t getting consistent quality in lead flow. This prompted Mike to consider what the root of the problem was.  He determined that industry “best practices,” after some time, become a prime example of what NOT to do. That’s because once they’re adopted throughout the whole industry, everyone's the same. And prospects are seeking someone who stands out—someone who they perceive as  uniquely positioned to help them with their problems.  [3:23] “Do you vaguely remember getting that first email that was like, ‘Hey friend’?” In Mike’s example, he recalls how excited he was to receive his first “hey friend” email. The initial feeling was one of excitement and belonging, until he opened it and realized that it was just marketing. The second time he got an email with that subject line, he was more cautious. And by the third, he stopped opening emails with that subject line altogether.  We’re sure you can relate.  [3:57] “That points to the power of habituation. Meaning when we, the prospect, see something, we very quickly learn to qualify it as relevant or irrelevant. And ‘hey friend’ is irrelevant. What I researched was how to break through the habituation. Best practices are the ‘hey friend’s’ of the world.” Why You Should Profit First [5:30] "Every time you...sell something,