The SisterCast

Mom life, media and marketing. Two sisters with endless stories.

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Season3/Episode6: Christmas Marketing

Posted November 8, 201900:23:18

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss Christmas marketing. Black Friday is the new Boxing Day in Canada. Should you market during this crowded time of year? Connect with Zoe York on Twitter: @ZoeYorkWrites

Season3/ Episode 5: Email Marketing

Posted September 28, 201900:31:13

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss email marketing. How often you should send emails, the content and a subject line that will skyrocket your open rate. Connect with Zoe York on Twitter: @ZoeYorkWrites

Season 3/Episode 4: Marketing lessons learned from the Pumpkin Spice Latte

Posted September 8, 201900:33:02

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss the phenomenon that is the Pumpkin Spice Latte. And, with enough marketing, can ANY product take off? Connect with Zoe York on Twitter: @ZoeYorkWrites

Season 3/Episode 3: Your writing process doesn’t have to change…

Posted September 2, 201900:29:12

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda get caught up and discuss this tweet from Zoe. Writing tip: Your process doesn't have to change. You just need to get to the point that you are more confident about your process. — Zoe York / Ainsley … Continue reading "Season 3/Episode 3: Your writing process doesn’t have to change…"

Season 3/Episode 2: Do you waste 50% of your marketing budget? + Zoe is releasing a NON-FICTION book

Posted August 25, 201900:25:19

Marketing. Writing. Life. This season of The Sistercast will focus on Marketing. In this episode, Zoe and Amanda discuss the saying “You waste 50% of your marketing budget… you just don’t know what 50%”. Plus, Zoe shares the news that she is releasing a NON-Fiction book. Connect with Zoe York on Twitter: @ZoeYorkWrites