Introducing The 19: Healthcare Brands CARE for Social Media

Introducing The 19: Healthcare If you’re interested in learning more about response marketing in the world of healthcare, be sure to tune in to The 19, Orange Label’s brand new podcast! Every month, we will produce a new episode covering a new facet of healthcare response marketing. In our latest episode, “Healthcare Brands CARE for Social Media,” Orange Label Account Supervisor Michelle Torr and Account Strategist Michelle Regrut shed light on the current state of social media for healthcare providers and give their tips on how to develop a powerful, healthcare-driven social campaign. More About The 19 The 19 is Orange Label’s monthly podcast, tackling response marketing in the world of healthcare. The 19 speaks to the entrepreneurial-minded, offering insight into healthcare industry trends and marketing strategy best practices. When you tune into The 19, you’re not only getting response marketing insights in 19 minutes or less, you will also hear from consumers and industry influencers. Each episode will feature varied hosts, so that you can get to know the Orange Label team and history. The 19, after all, is derived from the sum of 1972, the year our business was founded.   The 19: Healthcare – Episode 1 Heathcare Brands CARE for Social Media MUSIC intro Recorded Intro: This is The 19. In 19 minutes or less, key Insights in Healthcare from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset. MUSIC transition HOST INTRO: Hi there, this is Alyse Stranberg, Account Strategist at Orange Label, and I’m today’s host of The 19. Today we are going to be discussing the nuances of social media and the healthcare industry. Here are a few quick stats to kick off today’s conversation… did you know that: 74% of internet users engage on social media. And that 80% of those internet users are specifically looking for health information, and nearly half are searching for information about a specific doctor or health professional? But that: Out of the roughly 5,600 hospitals in the United States, only 1,500 are using a form of social media, which equates to approximately 26%. So knowing that patients and likely health care professionals are clearly engaging with social media, what are the hesitations of hospitals joining the world of social? There are two individuals at Orange Label who have extensive experience in healthcare and social media and I invited them to join today’s episode so that I could ask them a few questions.  I’d like to introduce Michelle Regret, the agency’s lead of Orange Social,  our agency’s social media division. Michelle R: Hi everyone! HOST: And agency account supervisor, Michelle Torr. Michelle T: Good Morning! HOST: For context, both Michelles have extensive background in social media strategy and management, and have also led some of the Orange Label’s largest healthcare accounts. They’ve worked together for years and have become quite good friends as well. You will notice that they like to get right to the point and at times they may even have differing opinions. But in my opinion, it’s what makes them such a great duo. And now one last minor detail, because both of my guests are named Michelle, I will be referring to Michelle Regrut as MR and Michelle Torr as MT. HOST: First question is for MR. As the lead of Orange Social,