Nurse Recruitment that Hires

Nurses play an integral role in defining a hospital’s culture and reputation. When recruiting nurses, there are a variety of response marketing best practices that will ensure you get the right talent in the door. In our latest episode of The 19: Healthcare, we speak to Scott Nariyoshi, Marketing and Communications Director at Dameron Hospital in Stockton, CA, to learn the strategy behind effective nurse recruitment. The 19: Healthcare Nurse Recruitment that Hires – Episode 4 Recorded Intro This is the 19. In 19 minutes or less, key Insights in Healthcare from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset. HOST Intro: Hi! This is Kaleigh Teskey, Account Executive at Orange Label and, today, we’re talking about effective nurse recruitment tactics and the impact marketing has on finding the perfect candidate. HOST: As many of us have likely experienced in our own industries, job recruitment has evolved significantly. In today’s world of media and communications, there are a variety of ways that a company can seek out potential candidates. Which is why companies develop recruitment strategies to ensure that they are showing up in the most relevant places and that they are taking the necessary steps to find the best candidate for the job. It’s no surprise that in healthcare, finding the so-called “perfect nurse candidate” can be a rather big task. Think about it, not only does the individual play a significant role in a patient’s experience, but the individual is also a reflection of the hospital’s brand. And if that’s not enough to consider, hospitals must balance the supply and demand factors of registered nurses, and of course the competitiveness of other hospitals and health systems. STAT: According to the 2017 US News Best Jobs list, Registered Nurses rank number 17 out of 25 Best Health Care Jobs. The best paid 10 percent of RNs made more than one hundred thousand dollars, while the bottom-paid 10 percent earned less than forty-six thousand dollars. Compensation was highest in California, including metropolitan areas of San Francisco, Vallejo and Oakland. And, Registered nurses are projected to be in high demand in the next decade. The Bureau of Labor Statistics expects the profession to grow 16 percent by 2024, opening approximately four hundred and thirty-nine thousand new jobs. Nursing is not only a highly sought-after career, but it’s clearly a position that is in high demand for many hospitals. So, how can hospitals get ahead of the game with their own nurse recruitment? To discuss this topic further, we thought it would be most valuable to talk with a hospital marketing director to share his nurse recruitment experiences throughout his career. I’m pleased to welcome today’s guest to The 19, our client of over 3 years, Scott Nariyoshi. SCOTT: Hi Kaleigh HOST: Hi Scott thanks for joining us. SCOTT: My pleasure HOST:  Scott is the Marketing and Communications Director at Dameron Hospital in Stockton California. Scott, can you share a little background on how long you’ve worked in healthcare, and in what roles? SCOTT: Sure I’ve begun my healthcare career in 1989 as a public relations assistant at the Queen’s Medical Center in Honolulu.  After about a year and a half I joined Kaiser Permanente Hawaii as a community relations coordinator.  And I remained there for the next 17 years as my career progressed through a series of communications and community relations leadership positions.  Until my final role there as a regional corporate communications director.   Then in 2007 I transferred to Kaiser Permanente central valley service area in Northern California where I served as a communications Manager until I joined Dameron Hospital in 2015.  And I can honestly say that is been a very interesting 29-year journey.  Ah,