Hospitals, Have You Hosted Your Patients Lately?

Patient-focused events are essential to healthcare marketing strategies. Why? They engage, connect, build trust and so much more. In the latest episode of The 19: Healthcare, we talk to a patient and a healthcare professional to determine just how big an impact healthcare events have on the local community. The 19: Healthcare – Episode 6 Hospitals, Have You Hosted Your Patients Lately? MUSIC intro Recorded Intro: This is The 19. In 19 minutes or less, game changing Insights in Healthcare from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset. MUSIC transition Host Intro: Hi there, this is Alyse Stranberg, Account Strategist at Orange Label, and I’m today’s host of The 19: Healthcare. Today we’re talking about patient-oriented events and, in preparation for the episode, I decided to visit my local community hospital’s website to see if there were any upcoming events or seminars they were hosting and what the topics were. Although I expected to see a few events here and there, I was truly surprised to see an extensive catalog of community events covering a variety of topics. The hospital’s website had a dedicated page for events that allowed me to search by category. From parenting to orthopedics, wellness to neurosciences. A total of 13 different categories to choose from. With any given category having 5 or more different types of classes. Now based on these findings, it’s apparent that this hospital is investing a lot into their event and class strategy. They have really identified a need and are taking a stand to educate the local community. My local hospital is one of many that chooses to invest in community events. Which really is not too surprising, considering that it provides an access point for the hospital staff, nurses and physicians to connect with their local community. And this connection is really important because, in the world of healthcare, patient relationships are key objective to a hospital’s overall marketing and branding efforts. To further discuss the value and importance of patient-focused events and seminars I took this topic to the streets and decided to interview 2 very different individuals. Interview 1: I am a working mom.  I am 32 years old.  I work fulltime, and I have an 8 month old baby, named Olsen.  And I live in Orange County, California. Interview 2: So I’m 28 years old, I have been a registered nurse for five and a half years.  I graduated ahum, from Calabasas nursing school in 2012.  And I started in an RN residency program through local children’s hospitals. Host: These two individuals and the hospitals they are referring to will remain anonymous. Also, please note that these recordings may have slight variance in sound quality. Ok. Let’s jump right in. I want to start things off with our first participant, the mother in her early 30s. Here’s what she had to say about attending classes at her local hospital. Interview 1: Yes, I’ve attended a few hospital seminars and events and most of them were surrounding the birth of my son. When we were going through the process and meeting with my doctor and getting set up at the hospital.  I received a flyer ahum, with a lot of classes and information.  Some of the classes were free some of them were paid and ah, based on what we wanted to learn we picked a few and I think we attended three or four actually. HOST: She shared that she chose to focus on the free classes and the topics that sparked her interest based on the class title and descriptions. Interview 1: First time mom and the classes were about you know infant safety and CPR ah, some were about breast feeding, some were about how to diaper and how to do some basics.