Video is everywhere – on our social feeds, favorite websites and beyond – but in a sea of content, how do you produce video that truly stands out? We cover this topic in our latest podcast. The 19: Retail – Episode 4 Press Play: Video Marketing that Moves MUSIC intro Recorded Intro: This is The 19. In 19 minutes or less, game-changing Insights in Retail from Orange Label, the leading response marketing agency for established brands that are driven by a fearless entrepreneurial mindset. Host Intro: Hi! This is Kelsey Phillips, Production Manager at Orange Label and, today, we’re talking about video marketing – we’ll be covering everything from storytelling to social media with the intention of giving you some powerful takeaways you can put into practice. Think of it as a crash course in compelling content creation – video that not only strikes a chord but makes a home in people’s memory. Looking at iconic examples, like Apple’s 1984, or more recent forms of marketing, like the band OKGO’s expertly choreographed music videos, video marketing that tells a story in a unique way has a certain catchiness – what we would call “shareability” – and this really sets the tone for today’s podcast. How do we continue to create videos that are relevant and resonate with the widest audience possible? Well welcome to the 19, we have our video experts here today. The knights of the video round table so-to-speak. Welcome guys. We have Jonny Ott, Co-Founder-slash-Producer at Ottstock Productions, which is a video production company based in Orange County. Welcome. Jonny: Hey everyone. Thank you Kelsey for having me. Of course. We have Marcus Johnson here, Orange Label’s Senior Designer. Welcome. Marcus: How’s it going? And we also have Orange Label Account Strategist Michelle Regrut back in the studio again – Welcome. Michelle: Hey everyone. HOST: Today, we’re here to talk about video for marketing’s best practices – what works and what doesn’t and you all have quite a bit of experience in this category – from concept creation to capturing and editing video to marketing the content on multiple platforms. So, my first question, and I’m really going to pose it to all of you: What do you think makes video such a powerful marketing tool? Michelle: I mean first off, video is the type of content that all audiences are demanding right now. I mean, even Mark Zuckerberg is saying he wants all Facebook feeds to be primarily video in the next 5 years. I mean this has already been happening too. And we’ve seen it across the board with our clients… that video performs the best on all social platforms and all digital platforms. You even go to websites now and the homepage is usually a video! You know they say a picture is worth a thousand words, but now it’s video that means a million! Video really tells, you know, tells a brands story and paints a picture of what the brand or company stands for and what they’re up to. I also believe that videos are impactful because most people would rather watch something these days than read it. Marcus: Yeah, I totally agree. Ah, and I also think people just have a really short attention span. Ah and so video gives you that ability to capture their attention and tell your story quickly. Ahum, and to Michelle’s point, you know, I mean the versatility of video makes it so that I mean, like traditional media you would do these print campaigns and you know the ads would roll into all these different print campaigns. But you know, now we’re entering into this new digital world where now video is that new campaign. And so you capture this content that can then get pushed to all these different mediums. And it’s getting consumed at a quicker rate, it’s getting more exposure so it really has that versatility that’s more paired with you know, the future. HOST: Alright, Jonny.
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