Sept. 4, 2026

The Truth About Business Growth: Build, Scale & Survive with Justin Colby | The Average Sucks Show

The Truth About Business Growth: Build, Scale & Survive with Justin Colby | The Average Sucks Show
The Truth About Business Growth: Build, Scale & Survive with Justin Colby | The Average Sucks Show
The Average Sucks Show
The Truth About Business Growth: Build, Scale & Survive with Justin Colby | The Average Sucks Show
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???? Join the community and discover the mindset that will allow you to get what it is you want: https://start.michaelbernoff.com/a4fe065d

The storm is always coming—there is a 100% certainty it will hit. To survive and scale, you have to build deep before you can build up. In this episode of The Average Sucks Show, host Michael Bernoff sits down with top real estate investor and host of The Entrepreneurial DNA podcast, Justin Colby. They dive into what it actually takes to transform your identity, pivot through market crashes, and build lasting authority and wealth.

We discuss the core entrepreneurial mindset, navigating economic shifts, going from zero to launching a top 10 podcast, and why adapting your strategy is the only way to win when the market gets tough.

???? Key topics covered in this video:

  • Why you must build deep roots before trying to scale high
  • The true definition of "Entrepreneurial DNA" and lessons learned from early hustles
  • How Justin navigated losing everything in 2008 to building a massive real estate portfolio
  • The "Front Door vs. Back Door" strategy for innovating when your market gets tough
  • How to leverage podcasting to build Credibility, Influence, and Authority (CIA)
  • Surrounding yourself with world-class mentors and leveraging a high-level network

CHAPTERS

00:00 Introduction

02:15 Early Sales and Hustles

07:07 His First Mentor

09:08 Learning How to Sell & Surviving the Real Estate Crash

17:24 Building a Media Platform

27:48 Scaling & Business Exit Strategies

31:25 The Relentless Entrepreneur

47:41 Build Deep Before You Build Up

57:08 Define Your Goals & Who You Need to Become

1:00:11 Final Thoughts

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Connect with Michael Bernoff:

Instagram → https://www.instagram.com/michael_bernoff/

Facebook → https://www.facebook.com/MichaelBernoff

#Entrepreneurship #RealEstateInvesting #Mindset #BusinessGrowth #MichaelBernoff #JustinColby