TCC Podcast #366: How to Choose a Niche with Masha Koyen

On the 366th episode of The Copywriter Club Podcast, website copywriter and niche extraordinaire, Masha Koyen joins the show. We walk through Masha’s journey from a demanding corporate marketing career to a thriving copywriting business. She shares her “REVEAL” framework, a six-step process that helps her attract high-value clients, and how copywriters can build their business from scratch. 

Tune into the episode to find out more about:

• Masha’s transition from corporate marketing director to website copywriter for interior designers. 
• When do you know it’s time to pivot or go off on your own?
• How she unexpectedly gained her first clients and how she markets her business today. 
• Burnout after 3 months?! How she navigated the early stages of entrepreneurship. 
• How she decided to niche down both vertically and horizontally.
• Her methods to delving into her audience’s pain points and challenges. 
• Where she found clients in a hyper-specific market and how she began to stand out. 
• The key to finding differentiating factors within competitive niches.
• Her six-step framework for strategic website copywriting. 
• The importance of having a framework in your business. 
• What’s a CEO retreat and how can it benefit your overall well-being? 
• How can you gain access to higher-level clients? 
• The impact of The Copywriter Think Tank on Masha’s business. 

Tune into the episode by hitting the play button below.

Join The Copywriter Underground
Kira’s website
Rob’s website
Masha’s website 
The Copywriter Club Facebook Group
Free month of Brain.FM
AI for Creative Entrepreneurs Podcast