TCC Podcast 23: Shanelle Mullin

Shanelle Mullin, copywriter and content curator for ConversionXL joins The Copywriter Club Podcast with Kira and Rob talk to talk about what copywriters really need to know about testing, how she picked her career path at the age of 15, what writers can do to network more effectively at conferences like CXL Live (where Shanelle plays a big role) and how she has connected with so many “big names” online. After the last marathon episode, this one is a more reasonable length. Lots to learn here… Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Life Lessons Learned from 10 Years of Marketing Habbo Hotel Rene Warren OnBoardly Klout Joanna Wiebe Gary V Tim Ferris Peep Laja Talia Wolf ConversionXL Live ConversionXL Institute A/B Testing Mastery Psychological Backfiring Buying Modalities Oli Gardner Sean Ellis Jared Spool Krista Seiden Joel Klettke Shanelle’s twitter Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity