TCC Podcast #146: How to Sell Anything to Anyone with Richard Armstrong

A-list Copywriter and best-selling author, Richard Armstrong, is our guest for the 146th episode of The Copywriter Club Podcast. Richard has been writing winning direct response copy for more than 30 years. And he just released his latest book, The Don Con. Kira and Rob invited Richard into the studio to talk about the book and a whole lot more. Stuff like… •  how Richard went from office boy to agency creative director •  the lessons he learned early on working on “junk” mail •  what’s changed in the world of direct response in 30 years—and what hasn’t •  his award-winning letter for Sea Turtle Rescue •  the go-to books he refers to again and again •  his favorite clients and the work he’s most proud of •  why he took long 3 martini lunches in his “Mad Men” days •  the one good copywriting habit he has •  the #1 thing that makes copywriters good at what they do •  what Richard learned while writing about con men •  the important difference between copywriters and confidence men •  his experience at Comic Con and FanCon •  what happened when he met Captain Kirk and The Fonz Don’t miss your opportunity to get the free copywriting samples and download that Richard mentioned during the interview. And check out a few of the many resources he mentioned. This is a good one. To hear it all, click the play button below, or download this episode to your favorite podcast app. And if you prefer reading, you can scroll down for a full transcript.   The people and stuff we mentioned on the show: FreeSampleBook.com Claude Hopkins David Ogilvy Eugene Schwartz The Sea Turtle Letter The Responsive Chord by Tony Schwartz The Solid Gold Mailbox by Walter Wentz Being Direct by Lester Wunderman Boardroom Parris Lampropoulos Richard Viguerie Agora AWAI David Deutsch Clayton Makepeace Carline Anglade Cole Jim Rutz The Don Con Jonathan Frakes Kira’s website