Copywriter Lindsay Hotmire is our guest for the 149th episode of The Copywriter Club Podcast. We’ve gotten to know Lindsay over the past six months as she’s made some big changes to her business—including dialing in her niche and reaching out to a new kind of client. She told us all about the process she has followed as she’s made these changes (funny enough it’s the same process she walks her clients through). We asked Lindsay a bunch of stuff including: • how Lindsay went from high school English teacher to anti-hog activist to copywriter • how she found her first few clients so she could quit her full-time gig • the resources she used to gain traction and reach six figures • the “unbranding” transition she’s been going through over the last few months • why she applied her three-part client framework to her own business • her interest in phenomenology and how that affects her work • how developing a framework has changed the way so works with clients • the 5 steps of her framework and the questions she asks • why pivots are good for your business and why you should trust the journey • what she’s done to show up more for her audience—and where she does it • what to do if you don’t have anything interesting to share • the changes she’s making as she moves her business forward • how she gets so much done as a busy mom of four teens • what she would do differently if she had to start over Lindsay offers a calm, collected look at what it means to be a six-figure copywriter—including the struggles and successes. To hear this episode, click the play button below or subscribe and download it to your favorite podcast app. Rather read? Scroll down for a full transcript. The people and stuff we mentioned on the show: Start with Why by Simon Sinek Researching The Lived Experience by Max Van Manan To Kill a Mockingbird Lindsay’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast Kira: You’re invited to join the club for episode 149 as we chat with copywriter, Lindsay Hotmire about her framework that helps clients understand how she helps them brand their businesses, her interest in phenomenology, and how that impacts her business, changing niches and focusing on the clients she loves, and the number one thing that’s helped her push her business forward. Welcome, Lindsay. Lindsay: Hey,
No transcript available.
POWERED BY BLUBRRY
