For the 150th episode of The Copywriter Club Podcast, we asked public relations and podcast expert, Brigitte Lyons, to talk about the best ways to build authority. Brigitte has presented to our Think Tank and The Underground, but we felt like what she has to share is too good to keep secret. In this interview, we asked her about: • her early experiences as a PR specialist • how she shifted her business from PR to specializing in Podcasts • why podcasting is a powerful medium for building authority (and finding clients) • how to get started pitching podcasts—what to think about before you pitch • her advice to beginners and those who have “nothing” to say • the elements of your podcast pitch—what you need to include • what not to do when you pitch (the bad pitches she’s seen) • what to do after the podcast goes live to maximize the impact • how to make the interview successful—how to prep • why you need a clear call to action to direct people to your website If you’ve thought of using podcasts to build your authority as a copywriter, you’ll want to listen to this episode. To do that, just click the play button below or subscribe with your favorite podcast app. Readers can scroll down for a full transcript. The people and stuff we mentioned on the show: Creative Live Entrepreneur on Fire Lacy Boggs Zencastr Sims CatQuest Brigitte’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits? Then steal an idea or two to inspire your own work. That’s what Rob and I do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 150 as we chat with media strategist and podcast expert Brigitte Lyons about building a reputation, tactics copywriters can use to build authority and recognition, what to include in your podcast pitch so the host will say yes and a few details about her new business Podcast Ally. Kira: Welcome Brigitte. Brigitte: Hi. Thank you so much. Episode 150. I heard you saying in the intro. I feel like that’s a milestone episode. Kira: This is a big deal episode. Yes. Rob: Definitely a big deal episode. And I probably just said the business name wrong too, it’s Ally, right? Not Alley. Brigitte: Yeah,
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